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About the author
Kelly Tay is a certified parent educator, the founder of Juicy Parenting, a bestselling author, and a mother of two.
Through her courses and online membership, she teaches Asian parents how to lead with calm and confidence, not fear and force — so that grown children stay connected with family because they want to, not because they feel obligated.
With the vast majority of Respectful Parenting resources coming from the US/UK, Kelly’s distinctly Asian point-of-view makes her a unique and crucial voice in the space.
Prior to her career pivot into parent coaching, she was an award-winning journalist who spent a decade in financial writing. She is a Fulbright Scholar (Columbia University), and continues to provide parenting commentaries in the media.

About the illustrator
Chloe Chang is an acclaimed freelance illustrator who won Illustrator of the Year in 2024, at the inaugural Singapore Children’s Book Festival.
She received her first art commission at the age of nine (she was paid in country erasers), and a decade later she graduated from Nanyang Technological University with a degree in Digital Animation.
Chloe has since worked in both television and print media as an illustrator and character designer. Prior to her move into freelancing full-time, she was a storyboard artist at a creative agency and a lead character designer at an animation facility.



















